Maddy
Anatomy-Driven · NASM Certified · India + Global

Your body
isn't broken.
Your plan is.

Premium fitness coaching engineered for the Indian body — built around science, delivered with precision.

No generic templates. No motivational fluff. Just structured, anatomy-driven programming for the body you want, the goal you have, and the schedule you actually live.

NASM Certified 2.08M+ Following 5 Countries Served Indian + Diaspora
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Million Followers
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Leads Coached Since 2023
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Live Programs
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Free Calculators
— THE FOUNDER
Maddy — Founder of FitnessByMaddy
Meet the Founder

Built by training, refined by science.

Maddy

Two million followers didn't come from random workout clips. They came from one belief — that fitness is engineering, not entertainment.

For two years, FitnessByMaddy served thousands of clients with a single 12-week program. The transformations were real. But one program could not serve every goal — so we rebuilt the engine.

Today, FitnessByMaddy is ten programs across three tiers, delivered through a unified training engine, with anatomy-first programming, India-aware nutrition, and real coaching accountability.

This isn't another influencer brand. It's a coaching system designed to deliver the body you want — for the life you actually live.

NASM CPT Certified Sports Nutritionist Anatomy Specialist India + Diaspora
— The full story Read why he built this. (8-min read.)
Strength training
StrengthCompound · Heavy
Core conditioning
CoreAnti-rotation
HIIT conditioning
HIITHeart-rate zones
Mobility work
MobilityJoint health
The Method

Three principles. Zero compromise.

Most online fitness fails because the programming was built for someone else. We build it for you — your anatomy, your lifestyle, your stage.

01

Anatomy First

Every protocol begins with the muscle group, joint mechanics, and fiber recruitment patterns. We don't program movements — we program activation, tension, and time under load.

02

India-aware

Indian body types, Indian diets, Indian schedules. Vegetarian and non-vegetarian meal plans. Macro splits that work with dal and roti, not just chicken and rice.

03

Real Accountability

Daily WhatsApp check-ins on flagship plans. Weekly programming reviews. Form-check video reviews. Macros adjusted every 14 days. Coaching, not content.

What we believe

The arguments behind the work.

Six positions that drive every protocol, every coaching call, every line of programming. Read the ones that resonate. We've thought about each one for years.

i.

"Most fitness fails before the first rep is done."

Programming written for the average body lands in no real body. Start with anatomy. Start with mechanics. Start with the actual person on the mat. Everything after that is arithmetic.

Read the full methodology →
ii.

"Indian bodies are not Western bodies in different lighting."

Insulin response. Muscle-protein synthesis efficiency. Fat-distribution patterns. Gut microbiome — measurably different. Generic plans built for chicken-and-rice diets don't move the needle for someone eating dal-paneer-roti. We program for the body actually doing the program.

See the Indian diet system →
iii.

"If you can't audit the math, it isn't science."

Mifflin-St Jeor for BMR. Katch-McArdle for lean populations. Asian-Pacific BMI thresholds — not the WHO 25 default. Twelve calculators on the engine: every coefficient cited, every formula visible, every output reproducible. No black-box AI. No vibes.

See the formulas live →
iv.

"PCOS is a body to learn — not a problem to fight."

Resistance training builds insulin sensitivity. Cardio at the wrong intensity raises cortisol and worsens the picture. Macros tuned for hormonal balance, not just deficit. We've coached women through PCOS with measurable cycle improvements. The protocol respects the biology.

Read the PCOS protocol →
v.

"Forty isn't a wall. It's a different protocol."

Sarcopenia begins in the thirties. By forty, training the same way you did at twenty-five isn't just suboptimal — it's negligent. Heavier compounds, longer rests, more zone-2 cardio, more recovery. The plan changes. The result is better.

Read the 40+ training notes →
vi.

"Coaching is engineering. Not entertainment."

Two million followers came from one belief held since the first reel: workouts on a phone are a means, not the product. The product is a measurable change in your body. The protocol is the bridge. The reels are the marketing. Don't confuse them.

Read why he built the engine →
How we coach · 10 programs · 3 tiers

Three roads. One destination.

Most coaches sell one path and call it personalized. We built three — because the body you want, the time you have, and the way you learn aren't the same as the next person's. Find your road first. The plan reveals itself.

01
Self-Paced · Lifetime

For the disciplined builder.

Six-week protocols. Read once, train forever. No deadlines, no live calls, no instructor watching the clock. The full system delivered as PDFs, video library, and Indian meal plans. You bring the consistency.

  • 5 protocols · ₹999 each
  • Lifetime access · zero recurring
  • Burn · Core · Glutes · Flex · Posture
See all five protocols →
02
Live Cohort · Monthly

For the one who shows up.

Sixteen Zoom sessions a month. Four times a week. Real-time form checks, real cohort accountability, real coaching voice in your ear. The discipline of a class without leaving your floor. India + diaspora-friendly slots.

  • 3 cohorts · ₹2,999 / month
  • Live programming · weekly variation
  • HIIT · Pure Core · Women Only
See all three cohorts →
03
⭐ 1-on-1 · Limited slots

For the one who's done waiting.

Daily WhatsApp coaching. Weekly programming review. Macros recalculated every fortnight. Form-check video reviews. The full coaching relationship — for the people who already know exactly what they want, and now want someone who treats it that seriously.

  • 2 tracks · ₹7,999 — ₹24,999
  • 12-Week Custom · 1-on-1 Live
  • Limited slots per quarter
See both 1-on-1 tracks →
The Aesthetic

Premium training. Premium presence.

FitnessByMaddy isn't just a coaching brand — it's a standard. Every protocol, every photo, every interaction reflects the same uncompromising aesthetic.

Premium fitness
The Standard
Maddy
The Coach
The work
The Work
Off the platform
The Discipline
The form
The Form
The result
The Result
Client Voices

What clients actually say.

★★★★★

Most plans I tried gave me a workout. Maddy gave me a system. Macros, form, mindset, accountability — every gap was closed. Down 8 kg in 12 weeks, but more importantly, I finally know how to train.

R
Rory
12-Week Custom · Zambia
★★★★★

I was skeptical of online coaching after three failed programs. The Burn & Build PDF alone was more structured than any "premium" coach I'd worked with in Mumbai. ₹999. Lifetime. Insane value.

A
Arjun S
Burn & Build · Mumbai
★★★★★

Glutes & Thighs is the only program I've found that actually builds for the Indian female frame. Hip-thrusts on day one, not week six. Saw real shape changes by week three.

P
Priya M
Glutes & Thighs · Bangalore
Free · Science-Grade · India-aware

Six calculators. Zero signup.

Built for Indian body types and Indian diets. Get your numbers in under sixty seconds.

TDEE Calculator
Total Daily Energy Expenditure. Know exactly how many calories you burn — before adjusting for goal.
Macro Calculator
Protein, carbs, fats — split by goal. Indian food multipliers built in.
BMI Calculator
Body Mass Index with WHO Asian-population thresholds. Not a Western chart.
Body Fat Estimator
Three-point and Navy-method calculators. Track changes more accurately than the scale.
Protein Finder
Per-pound, per-kg, per-meal targets. Vegetarian alternatives mapped.
Body Blueprint
Comprehensive baseline assessment. The starting point for any transformation.
"
The body responds to design, not enthusiasm. Most plans fail because they were built for someone else's body, life, and goal. The fix is precision — and a plan you can actually live.
— Maddy · Founder, FitnessByMaddy
Frequently Asked

Questions, answered.

Most online coaches deliver a generic PDF and hope it works. Our 12-Week Custom is built around your specific anatomy, current strength baseline, available equipment, and Indian diet preferences. Every two weeks, your macros are recalculated based on actual progress. Form-check videos get reviewed. This is structured 1-on-1 coaching at a fraction of in-person rates.

Start with Burn & Build (₹999, lifetime access). It includes home and gym variants, complete exercise video library, and Indian meal plans for vegetarians and non-vegetarians. Once you've built foundational consistency, upgrade to the 12-Week Custom for personalized programming.

Yes. All programs accept UPI, net banking, debit/credit cards through Razorpay. International clients pay via global Razorpay. Payment processing is secure and instant.

Every meal plan ships with vegetarian and non-vegetarian variants. Macros calculated using Indian food databases — paneer, dal, sprouts, soya, eggs, fish, chicken — all factored with their actual protein/carb profiles. Your plan works with what you already eat.

Yes. Most programs include home variants. Burn & Build, Core Protocol, Flexibility, Back & Posture Fix, and Women Only Live can all be done with minimal equipment (mat, yoga block, resistance bands). Glutes & Thighs uses bands extensively. HIIT & Fat Loss LIVE is bodyweight-only.

Standard 7-day refund window on all self-paced programs. The 12-Week Custom and 1-on-1 Live Sessions follow a different policy due to active personalized work — full details on the program-specific page at training.fitnessbymaddy.com.

Message Maddy directly on WhatsApp at +91 70824 78374. Share your goal, current activity level, and any past injuries — you'll get a personalized program recommendation within five minutes during business hours.

No. The program library spans complete beginner (first pushup, first squat) to intermediate (hypertrophy phase, body recomposition). The 12-Week Custom adapts to your level — it's not a fixed template. Whether you've never trained or you're plateaued at year three, the programming meets you where you are.

Ready to start?

Browse all 10 programs and pick the one that fits your goal — or message us on WhatsApp for a personalized recommendation in under five minutes.

Visit the Training Engine Message on WhatsApp
Browse Programs →